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Content moderation, protection policies, and DMCA procedures

Content Moderation & Protection Policy

Effective Date: 14 April 2025

This Content Moderation & Protection Policy sets out iFansy's official procedures for reviewing and moderating user-generated content, verifying user identity, and safeguarding Creator materials published on the Platform. The objective of this Policy is to maintain a safe, lawful, and trusted environment for all Users.

This Policy forms part of iFansy's broader legal framework and must be read in conjunction with the [iFansy Terms & Conditions], [Acceptable Use Policy], and any other applicable platform policies. In the event of any inconsistency between this Policy and the Terms & Conditions, the provisions of this Policy shall prevail solely with respect to the subject matter it governs.

Unless otherwise defined herein, all capitalized terms shall have the meanings assigned to them in the [iFansy Terms & Conditions].

Definitions

"Creator" means a verified Creative User who is authorised to upload, publish, and monetise content on the Platform in accordance with the Creator Terms of Service.

"KYC" (Know Your Customer) refers to the identity and age verification process conducted by iFansy using an approved third-party provider, to confirm the authenticity and eligibility of Users, particularly those applying for Creator status.

1. USER SAFETY AND CONTENT SCREENING

1.1 Age Confirmation Requirement

All Users are required to confirm that they are at least 18 years old before gaining access to the iFansy Platform. Any User who discloses being under 18 will be immediately redirected and denied access.

1.2 False Age Declaration

If iFansy becomes aware that a User has falsely declared their age and is under 18, the User's account will be permanently disabled and their email address blacklisted to prevent future registration attempts.

1.3 Automated Content Screening

iFansy employs automated moderation systems to scan all User-generated content—both before and after publication—including profile images, banners, introductory videos, and other media. These systems detect potential violations such as nudity or other sensitive material prohibited by the [Acceptable Use Policy].

1.4 Sensitive Content Flagging

Content identified as potentially sensitive may be blurred by default. Users must provide active confirmation before such content is displayed. This setting ensures an additional layer of protection for Users.

1.5 User Reporting and Review

Any User may report content that they believe violates iFansy's [Acceptable Use Policy] or other applicable policies. All reports are reviewed by trained moderation personnel in accordance with the procedures outlined in the [Complaints Policy].

2. KYC AND CREATOR IDENTITY VERIFICATION

2.1 Mandatory Verification for Creators

Any User who applies to become a Creator on iFansy must complete a full Know Your Customer (KYC) verification process using iFansy's approved third-party provider.

2.2 KYC Process Requirements

The KYC process includes, but is not limited to:

  • Submission of valid government-issued identification documents;
  • A real-time liveness check using video or photographic capture;
  • Confirmation that the User is at least 18 years of age at the time of application.

2.3 Explicit Content Declaration

All Creator applicants must declare whether they intend to upload explicit content. This declaration is final and cannot be modified by the User once submitted.

2.4 Manual Compliance Reviews

In addition to automated verification, manual reviews are conducted in the following scenarios:

  • Prior to a Creator's first withdrawal request;
  • When a Creator earns more than USD $100 within a 24-hour period;
  • Upon detection of suspicious behaviour by automated systems or through User reports.

2.5 Documentation Retention and Compliance Integration

All identity documentation is securely retained by iFansy's verification provider and linked to internal moderation systems to support ongoing compliance and audit requirements.

2.6 Misrepresentation and Unauthorized Content

If iFansy determines that a Creator has impersonated another person or lacks the necessary rights to upload specific content, iFansy reserves the right to immediately disable or remove the associated content or suspend the Creator's account.

For impersonation-related violations, Users should refer to the [DMCA Policy].

3. CONTENT MODERATION PROCESS

3.1 Automated Screening Technology

All content uploaded to the iFansy Platform is automatically scanned using an industry-standard AI moderation tool (such as HIVE or equivalent), which flags material for potential violations. This includes, but is not limited to:

  • Nudity or sexually explicit behavior;
  • Depictions of weapons, controlled substances, or other illegal activity;
  • Violent, abusive, or threatening conduct;
  • Age estimation based on facial and bodily characteristics;
  • Hand gestures, text (typed or handwritten), and visible group size;
  • AI-generated or synthetic content.

3.2 Human Moderator Review

Flagged content is reviewed by trained human moderators, who may take one or more of the following actions:

  • Permanently remove the content from the Platform;
  • Escalate the matter for legal or compliance investigation;
  • Request clarification or supporting documentation from the Creator.

3.3 Additional Oversight Mechanisms

In addition to automated scans, moderation is supported by:

  • Randomized spot checks, to ensure neutrality and consistency;
  • Targeted manual reviews, triggered by suspicious activity patterns or platform-defined risk indicators.

3.4 Moderator Training and Oversight

All moderation staff undergo regular training in:

  • Platform policies and content guidelines.
  • Legal compliance, including applicable standards under Hong Kong law.
  • Safety protocols and response escalation procedures.

Moderators are subject to ongoing performance audits to ensure accuracy, fairness, and professionalism.

3.5 Violation Consequences

If content is found to be in breach of this Policy, iFansy may take enforcement measures proportionate to the severity of the violation. These may include:

  • Content takedown;
  • Account suspension;
  • Proportional deductions from the Creator's balance, as permitted under the [Acceptable Use Policy, Section 7].

4. APPEALS AND ACCOUNT REVIEW

4.1 Right to Appeal

Users whose content or accounts have been restricted, suspended, or permanently removed as a result of moderation enforcement have the right to request a formal appeal.

4.2 Appeal Submission Procedure

Appeals must be submitted within seven (7) calendar days from the date of enforcement. Users may file their appeal by contacting iFansy via the support email address [support@ifansy.com] or through the in-platform live support feature.

4.3 Evaluation Criteria

iFansy will make reasonable efforts to assess all relevant evidence and supporting materials, including any new context or clarifications submitted by the User. Appeals will be reviewed in good faith and in accordance with platform policies and applicable legal standards.

4.4 Timeframe for Resolution

While most appeals are resolved within seven (7) days of receipt, iFansy may require additional time to conclude more complex or sensitive cases. Users will be informed if extended review time is needed.

4.5 Policy Coordination

This appeals process operates alongside, and does not limit or replace, any rights afforded to Users under the [Complaints Policy].

4.6 Moderation Review Timelines (Service-Level Aims)

iFansy strives to meet the following review timeframes for moderation matters:

  • Standard Content Reports: Reviewed within 48 hours of submission, prioritised based on potential risk and severity.
  • Urgent Cases: For serious violations—such as child sexual abuse material (CSAM), impersonation, or significant legal risks—moderation responses may occur within hours.

5. Content Protection Measures

5.1

iFansy employs multiple technical and procedural safeguards to detect, deter, and respond to unauthorized access, duplication, or misuse of Creator Content. These include, but are not limited to:

  • Dynamic watermarking of Creator Content.
  • Right-click and context menu restrictions to inhibit direct saving or copying.
  • Screenshot detection on supported devices and browsers.
  • Session monitoring and automated account locking in response to suspicious or abusive behavior patterns.

5.2

Any attempt to scrape, extract, reproduce, download, or share Content in violation of the [Acceptable Use Policy] will trigger immediate investigation. Confirmed breaches may result in:

  • Temporary or permanent account suspension.
  • Content removal.
  • Legal action, including notification to appropriate authorities.
  • Termination of the User's account in accordance with [iFansy Terms & Conditions – Section 16 (Termination)].

5.3

iFansy reserves the right to employ third-party anti-piracy and content enforcement services to monitor the Platform and the wider internet for infringements involving User Content. This may include issuing takedown notices and pursuing civil or criminal remedies where appropriate.

6. LAW ENFORCEMENT AND INDUSTRY PARTNERSHIPS

6.1

iFansy maintains partnerships with reputable content protection and anti-piracy service providers to detect, track, and address the unauthorized distribution or misuse of User Content across the internet and other digital platforms.

6.2

iFansy fully cooperates with law enforcement authorities in all applicable jurisdictions. This includes responding to lawful requests, investigations, or reports relating to:

  • Child Sexual Abuse Material (CSAM).
  • Human trafficking or exploitation.
  • Non-consensual or unlawfully recorded sexual content.
  • Any other criminal activity associated with uploaded content or platform communications.

6.3

Where required by law or where iFansy determines that there is a credible risk of harm, user data may be disclosed in accordance with our [Privacy Policy] and relevant legal obligations under the laws of Hong Kong or other applicable jurisdictions.

6.4

iFansy reserves the right to refer incidents to law enforcement or initiate legal proceedings where necessary to protect the integrity of the Platform and the safety of its Users.

DMCA Policy

Effective Date: 13 April 2025

iFansy respects the intellectual property rights of all parties and expects its Users to do the same. This DMCA Policy sets forth the procedures for submitting and responding to claims of copyright infringement in accordance with the Digital Millennium Copyright Act of 1998 ("DMCA") and applies exclusively to allegedly infringing content hosted on the iFansy Platform (ifansy.com).

This Policy operates in conjunction with the [iFansy Terms & Conditions] and all other applicable platform policies. Where any conflict arises between this Policy and the General Terms, the provisions of this Policy shall prevail as to the specific subject matter it addresses.

Unless otherwise defined herein, capitalized terms shall have the meanings assigned to them in the [iFansy Terms & Conditions].

Definitions

"DMCA" refers to the Digital Millennium Copyright Act of 1998, codified at 17 U.S.C. § 512, a U.S. law establishing processes for handling online copyright infringement claims.

"Infringing Material" means any content uploaded to the iFansy Platform that is alleged to violate the copyright rights of a third party.

"Notice" refers to a formal complaint submitted in compliance with 17 U.S.C. § 512(c), requesting the removal of allegedly infringing content.

"Counter-Notice" refers to a formal response submitted under 17 U.S.C. § 512(g) by the User whose content was removed, disputing the infringement claim.

1. NOTICE AND TAKEDOWN PROCEDURE

1.1 Voluntary DMCA Compliance

Although iFansy is not a U.S.-based entity, it voluntarily complies with the takedown procedures set forth in the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512, to help protect the rights of copyright holders and promote lawful use of content on the Platform.

1.2 Submission of a DMCA Notice

Copyright owners or their authorised representatives may submit a formal DMCA Notice by emailing dmca@ifansy.com. A valid Notice must include:

  • A physical or electronic signature of the copyright owner or authorised agent;
  • Identification of the copyrighted work(s) claimed to have been infringed;
  • Identification of the allegedly infringing material, with sufficient detail to allow iFansy to locate it (e.g., URLs or specific usernames);
  • The full name, mailing address, phone number, and email address of the complaining party;
  • A statement of good faith belief that the use of the material is not authorised by the copyright owner, its agent, or the law;
  • A statement made under penalty of perjury that the information provided is accurate and that the complaining party is authorised to act on behalf of the copyright owner.

1.3 Action Upon Receipt of a Valid Notice

Upon receiving a valid DMCA Notice, iFansy may promptly remove or disable access to the allegedly infringing content. In appropriate cases, iFansy may suspend or permanently terminate the account of a User determined to be a repeat infringer, without prior notice.

1.4 Language Requirement

All DMCA Notices must be submitted in English. Notices written in other languages or using non-Latin characters may be disregarded.

2. iFansy Response to a Valid Notice

2.1 Takedown Actions

Upon receipt of a valid DMCA Notice submitted in accordance with Section 1, iFansy will promptly remove or disable access to the allegedly infringing material, notify the User responsible for the content, and inform them of their right to submit a Counter-Notice under Section 3 of this Policy.

2.2 Discretionary Removals

iFansy reserves the right to remove or restrict access to any content at its sole discretion, without prior notice and without liability, if such action is deemed necessary to comply with applicable laws or to protect the integrity of the Platform.

2.3 Repeat Infringer Policy

In accordance with [iFansy Terms & Conditions – Section 18 (Account Suspension and Termination)], iFansy may suspend or permanently terminate the account of any User determined to be a repeat infringer.

3. Counter-Notification Procedure

3.1 Right to Submit a Counter-Notice

If a User believes that content was removed from the Platform as a result of mistake or misidentification, they may submit a formal Counter-Notice to iFansy by emailing dmca@ifansy.com.

3.2 Required Elements of a Counter-Notice

To be considered valid, the Counter-Notice must include all of the following:

  • A physical or electronic signature of the User submitting the Counter-Notice;
  • Identification of the material that was removed, and the URL or location on the Platform where it previously appeared;
  • A statement under penalty of perjury that the User believes the content was mistakenly removed or misidentified;
  • The User's full name, physical address, telephone number, and email address;
  • A statement consenting to the jurisdiction of the appropriate court (e.g., a U.S. Federal District Court if located in the United States, or a relevant court in the User's country if outside the U.S.), and agreeing to accept service of process from the original complaining party.

3.3 Forwarding and Restoration Process

Upon receipt of a valid Counter-Notice, iFansy will forward it to the original complainant. If iFansy does not receive notice that legal action has been initiated within 10-14 business days of forwarding, the removed content may be reinstated at iFansy's discretion.

4. Abuse and Penalties

4.1 Prohibited Misuse

Any User who knowingly submits false or fraudulent DMCA Notices or Counter-Notices may be subject to legal liability under 17 U.S.C. § 512(f).

4.2 Platform Enforcement

Misuse of the DMCA process—whether through repeated false claims or attempts to suppress lawful content—also constitutes a breach of the [iFansy Acceptable Use Policy]. iFansy reserves the right to:

  • Suspend or terminate the User's account;
  • Deny future access to the Platform;
  • Refer the matter to legal authorities if warranted.

4.3 Investigative Rights

iFansy will investigate all reported abuses of the DMCA notification process and may take appropriate remedial action, including permanent restriction from using the Platform.

5. Designated Agent Contact

Designated DMCA Agent for iFansy

iFansy Limited (operator of iFansy)

Attn: DMCA Agent

Flat A, 15/F, Hillier Commercial Building

65–67 Bonham Strand East,

Sheung Wan, Hong Kong

Email: dmca@ifansy.com

Need Help or Have Questions?

If you require assistance or have questions about these policies:

💬 Live Support Chat – Available at www.ifansy.com

📧 Email Support – support@ifansy.com

📚 Help Center – help.ifansy.com